Brand social power in luxury retail: Manifestations of brand dominance over clients in the store

International Journal of Retail and Distribution Management, Volume 41, Issue 11/12.

Author(s):

Rachael Coudriet

International Journal of Retail and Distribution Management, Volume 41, Issue 11/12.

Type: Academic publication
Date: le 01/01/2013
Source : International Journal of Retail and Distribution Management

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