An ecosystem perspective synthesis of co-creation research

Industrial Marketing Management, Volume 99, November 2021, Pages 79-96

Author(s):

Kumar Rakesh Ranjan

EDHEC Business School

Stuart Read

Atkinson Graduate School of Management, Willamette University

Industrial Marketing Management, Volume 99, November 2021, Pages 79-96

Type: Academic publication
Date: le 03/11/2021
Research Cluster : Marketing
Source : Industrial Marketing Management

See Also

EDHEC Vox #12 is out!
News
- 08-12-2021
Please discover the new issue of EDHEC Vox Magazine #12. The magazine is dedicated to...
HANDI DAY: RAISING AWARENESS OF HANDICAP ISSUES
News
- 07-12-2021
EDHEC welcomed 19 companies on 25 November for this year’s Handi Day, an event devoted...
AGORA HOSTS FRENCH MP JEAN LASSALLE
News
- 07-12-2021
Agora association students hosted French MP Jean Lassalle in the Auditorium on the...
EDHEC earns a spot among Europe’s Top 10 Business Schools
News
- 06-12-2021
EDHEC Business School jumped an impressive four places to earn a coveted spot among...