Claude Luce Pecheux

Professor

Head of External and Professional Lecturers

Main contributions

Nonprofit and Voluntary Sector Quarterly (2020), International Journal of Nonprofit and Voluntary Sector Marketing (2017), Journal of Business Ethics (2013 ; 2015), Recherche et Applications en Marketing (2002 ; 2005 ; 2011), Latin-America Advances for Consumer Research (2010), Reflets et Perspectives de la vie économique (2008), Jaarboek Marketing (2006), Journal of Advertising Research (2003),  

Discipline: Marketing
Faculty: Marketing
Expertise: Consumer and child consumer protection, advertising regulations

Bio

Claude Pecheux joined EDHEC Business School as Professor of Marketing in September 2016. Prior to joining Group EDHEC, Claude held a faculty position at the University of Louvain (UCLouvain -Mons campus). Claude holds a Ph.D. in Management Sciences from the University of Louvain (UCLouvain - Mons campus). She has also been visiting PhD student at the University of Florida (USA), benefiting from an ICM (Intercollegiate Center for Management studies, Brussel) doctoral grant. Claude has served as visiting professor in several universities, in Belgium, France and in the Netherlands.


Publications of Claude Luce Pecheux

15.11.2022 - EDHEC publication

Le marketing et les mauvaises habitudes alimentaires des enfants : un appel au changement

Claude Luce Pecheux
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Other, EDHEC VOX, November 2022


01.03.2021 - Case study

Comment introduire une routine détox chez les consommateurs ? Le cas des compléments alimentaires SUPERDIET

Claude Luce Pecheux
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CCMP SUPERDIET, December 2022


13.03.2020 - Article in a peer reviewed journal

When Public Recognition Inhibits Prosocial Behavior: The Case of Charitable Giving

Etienne Denis, Claude Luce Pecheux, Warlop Luk
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Nonprofit and Voluntary Sector Quarterly, Volume 49, September 2020, Pages 951 - 968


01.03.2020 - Case study

Le Doc Riders Challenge de Médecins du Monde : quelle communication pour un événement sportif de collecte de fonds ?,

Claude Luce Pecheux
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CCMP…


09.04.2018 - Case study

Max Havelaar becomes Faire Trade Belgium

Claude Luce Pecheux