Claude Luce Pecheux

Professor

Head of External and Professional Lecturers

Main contributions

Nonprofit and Voluntary Sector Quarterly (2020), International Journal of Nonprofit and Voluntary Sector Marketing (2017), Journal of Business Ethics (2013 ; 2015), Recherche et Applications en Marketing (2002 ; 2005 ; 2011), Latin-America Advances for Consumer Research (2010), Reflets et Perspectives de la vie économique (2008), Jaarboek Marketing (2006), Journal of Advertising Research (2003),  

Discipline: Marketing
Faculty: Marketing
Expertise: Consumer and child consumer protection, advertising regulations

Publications of Claude Luce Pecheux

13.03.2020 - Article in a peer reviewed journal

When Public Recognition Inhibits Prosocial Behavior: The Case of Charitable Giving

Etienne Denis, Claude Luce Pecheux, Warlop Luk
|

Nonprofit and Voluntary Sector Quarterly, Volume 49, September 2020, Pages 951 - 968


05.12.2017 - Article in a peer reviewed journal

Segmenting the Belgian charitable sector: The impact of environmental factors on households' generosity

Claude Luce Pecheux, Etienne Denis, Decrop Alain
|

International Journal of NonProfit and Voluntary Sector Marketing, Volume 23, August 2018, Pages 1 - 9


08.11.2017 - Book publication

Comprendre et séduire la génération Z. Comportements de consommation et relations des post-millennials avec les marques.

Claude Luce Pecheux
|

November 2017


01.01.2015 - Book publication

Quand les artistes s'emparent des marques.

Claude Luce Pecheux
|

January 2015