Claude Luce Pecheux
Professor
Head of External and Professional Lecturers
Main contributions
Nonprofit and Voluntary Sector Quarterly (2020), International Journal of Nonprofit and Voluntary Sector Marketing (2017), Journal of Business Ethics (2013 ; 2015), Recherche et Applications en Marketing (2002 ; 2005 ; 2011), Latin-America Advances for Consumer Research (2010), Reflets et Perspectives de la vie économique (2008), Jaarboek Marketing (2006), Journal of Advertising Research (2003),
Bio
Claude Pecheux joined EDHEC Business School as Professor of Marketing in September 2016. Prior to joining Group EDHEC, Claude held a faculty position at the University of Louvain (UCLouvain -Mons campus). Claude holds a Ph.D. in Management Sciences from the University of Louvain (UCLouvain - Mons campus). She has also been visiting PhD student at the University of Florida (USA), benefiting from an ICM (Intercollegiate Center for Management studies, Brussel) doctoral grant. Claude has served as visiting professor in several universities, in Belgium, France and in the Netherlands.
Publications of Claude Luce Pecheux
Le marketing et les mauvaises habitudes alimentaires des enfants : un appel au changement
Other, EDHEC VOX, November 2022
Comment introduire une routine détox chez les consommateurs ? Le cas des compléments alimentaires SUPERDIET
CCMP SUPERDIET, December 2022
When Public Recognition Inhibits Prosocial Behavior: The Case of Charitable Giving
Nonprofit and Voluntary Sector Quarterly, Volume 49, September 2020, Pages 951 - 968
Le Doc Riders Challenge de Médecins du Monde : quelle communication pour un événement sportif de collecte de fonds ?,
CCMP…
Max Havelaar becomes Faire Trade Belgium
Derniers articles EDHEC Vox
Marketing and children’s unhealthy eating habits: a call for change
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Claude Luce Pecheux , Professor
