MARS Marie-Catherine, PHD

Coordinator for Marketing Courses, EDHEC BBA & Associate Professor

Speciality : Marketing
Expertise : Entrepreneurship and Innovation Management

EDHEC Business School
393/400 Promenade des Anglais - BP3116
06202 Nice cedex 3 - France
Tel.: + 33 (0)4 93 18 99 66
Fax : + 33 (0)4 93 83 08 10

Email : marie-catherine.mars@edhec.edu

Bio

Marie-Catherine Mars, Ph.D, is Associate Professor of Marketing at EDHEC Business School. Before joining EDHEC, she worked as a marketing manager in the advertising and fashion industry. Her primary research areas revolve around customer experience, alternative consumption practices and marketing innovation. She teaches these subjects for undergraduate and graduate level students. She has received the 2016 AFM/CCMP Best Marketing Case Study award in 2016 and in 2017. She has authored many published case studies (CCMP/ Case Center) and co-authored marketing textbooks (“Introduction au Marketing : une nouvelle approche de la consummation”, Pearson France). She is an active member of the AFM and NACRA associations.

Main academic publications

Revue Internationale PME (2008)

Documents to download

Pdf
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Publications edhec

Press Articles

Un propos étayé par Marie-Catherine Mars, enseignant-chercheur à l'EDHEC Business School de Nice. […] Le problème majeur, c'est qu'on est passé de...