PECHEUX Claude Luce, phd

Professor

Speciality : Marketing
Expertise : Consumer and child consumer protection, advertising regulations

EDHEC Business School
24, avenue Gustave Delory
CS 50411
59057 Roubaix Cedex 1
France
Tél.: + 33 (0)3 20 15 45 00
Fax: + 33 (0)3 20 15 45 01

Email : claude.pecheux@edhec.edu

Main academic publications

International Journal of NonProfit and Voluntary Sector Marketing (2018), Journal of Business Ethics (2013 ; 2015), Recherche et Applications en Marketing (2002 ; 2005 ; 2011), Latin-America Advances for Consumer Research (2010), Reflets et Perspectives de la vie économique (2008), Jaarboek Marketing (2006), Journal of Advertising Research (2003),

 

Documents to download

CV - Claude Luce C. Pecheux, PhD...
(-1.00 B)

Publications edhec

International Journal of NonProfit and Voluntary Sector Marketing, Vol. 23 N° 3 pp. 1 - 9, 2017
Chapitre : La génération Z et la publicité média : les enjeux réglementaires. Ed. ELLIPSES-MARKETING
Chapitre : Vincent Delerm : la marque, un levier identitaire. Ed. DUNOD