RUAUD Sabine, PhD

Professor

Speciality : Marketing
Expertise : Marketing - Entrepreneurship and Innovation Management

EDHEC Business School
24, avenue Gustave Delory
CS 50411  
59057 Roubaix Cedex 1 - France
Tel.: + 33 (0)3 20 15 45 00
Fax: + 33 (0)3 20 15 45 01

Email : sabine.ruaud@edhec.edu

Bio

Sabine Ruaud, PhD, is Professor in the Marketing Department where she is involved in a wide variety of teaching activities for Bachelor, Postgraduate and Executive programs. Her previous academic interest was focused on customer relationship management in retail banking. Her current research focuses on color and the influence of humorous color‑naming on consumer behavior. The results of her various research projects have been presented at national and international conferences and published in academic journals.

Main academic publications

The Case Research Journal (2020 ; 2017), The International Journal of Entrepreneurship and Innovation (2019), Analyse de Marché (Vuibert 2022, 6ème édition en cours), La Couleur au cœur de la Stratégie Marketing (De Boeck 2016, médaillé par l’Académie des Sciences Commerciales 2017 et labellisé Fnege 2017), Former au Marketing en 2014 (Les Tribunes de l'AFM, 2015)

MAIN ACADEMIC REWARDS:
Prix 2021 meilleure communication de la Seizième Journée du Marketing Agroalimentaire (Journée thématique afm), Prix afm 2021 de l’Innovation Pédagogique, Prix d’Excellence académique Edhec 2016 et 2015, Prix NACRA 2016 pour le "Meilleur Cas Français" (Kaviari), Prix AFM-CCMP 2016 du "Meilleur Cas Pédagogique en Marketing" (WikiCells), Prix CCMP 2014 du "TOP Cas en Marketing" (Lotus Bakeries), Prix AFM-CCMP 2014 du "Meilleur Cas Pédagogique en Marketing" (Bonduelle Bienvenue)

Documents to download

Pdf
CV - Sabine Ruaud, PhD...
(-1.00 B)

EDHEC Publications

Case Research Journal, Vol. 40 N° 4 pp. 77 - 92, 2020
The International Journal of Entrepreneurship and Innovation, Vol 20, Issue 4, 2019
Case Research Journal, Vol. 37, issue 4, 2017

Pages