Playing with fire: aggravating and buffering effects of ex ante CSR communication campaigns for companies facing allegations of social irresponsibility

Marketing Letters, Volume 26, Issue 4, pp565-578, December 2015.

Author(s):

Valerie Swaen

Guido Berens

Catherine Janssen

Marketing Letters, Volume 26, Issue 4, pp565-578, December 2015.

Type: Academic publication
Date: le 01/01/2015
Research Cluster : Marketing
Source : Marketing Letters

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