Written on 17 March 2014.
Open Innovation 2014
The 2014 EDHEC Open Innovation event March 11 and 12 brought together 570 MiM students, 50 business coaches from 18 companies, and 15 Edhec professors for a collaborative event that illustrates the power of team work and resulted in some truly creative concepts for product innovation and brand exposure.
This annual event allows Edhec students to work side-by-side with business professionals, to test their management knowledge and business instincts, and to make important contacts for internships and jobs. The event is appreciated by students because it throws them into a real-world business situation and introduces them to professionals who share the latest in product design, marketing techniques, and customer experience technology.
EDHEC’s business partners also win because they get to work with bright and motivated students to find new business solutions, and can recruit future employees in a casual environment. It’s this type of experience that sets EDHEC apart from other schools and defines the EDHEC for Business motto.
During the 2014 event, students worked with company coaches from Carrefour, Viadeo and Orange, among others companies, to prepare their ideas and perfect their pitches. At the end of the day, teams gathered in EDHEC’s grand performance hall to present their ideas to a jury of professors and executives. Also participating this year were students from the Ecole Centrale de Lille, with which EDHEC offers a dual master’s degree in engineering and management.
2014 Open Innovation winners were the “Bento Box”, a concept for Casino stores to increase sales of pre-packaged food items to occasional vegetarians, and a Nemo the fish board game for TFI Games for consumers between the ages of 4-8. A Twitter hashtag - #EDHECOpenInno – allowed participants to exchange information and photos.
Students shared the following comments about the event:
“During the Open Innovation event we got to have direct contact with managers who shared with us their insight of the corporate world and its issues. This was much less formal than a lecture and much more fun!”
“This seminar was very dynamic and allowed us to concretely understand what the stakes of innovation are. Plus, the managers were really nice.”
EDHEC Business School thanks 2014 Open Innovation partners Aegis Media, BETC, Bouygues Télécom, Carrefour, Casino, Dassault système, Decathlon Sporeka et Domyos, Dim B Apparel, Etam, Fred & Farid, Happy Chic, La Banque Postale, Orange, Schneider Electric, TBWA, TF1, Ubisoft, and Viadeo.