Agora welcomes Jean-Pierre Petit, CEO of McDonald's France

Written on 12 December 2013.

Agora Conference

Agora, EDHEC's student forum, hosted Jean-Pierre Petit, the CEO of McDonald's France, for a lively talk on the Lille campus on 10 December, 2013. The event, which drew more than 300 students, allowed all present to learn more about Mr. Petit’s brilliant career as well as the original business strategy that has made McDonald's a huge international success.

Mr. Petit joined McDonald's in 1995 as Senior Vice-President for Marketing and Communication.
He introduced the company's transparency policy and gave McDonald's image a makeover through a number of initiatives such as installing a McDonald's stand at the Paris International Agricultural Show, and introducing French recipes and brands.
He also brought about numerous changes such as introducing new technologies such as customer order terminals. In 2004, he was appointed Chief Executive Officer.

Mr. Petit is also a founding member of the BDDP communications agency, which manages the communication needs of major French and international brands such as Michelin, SNCF, Virgin and McDonald's.


See Also

Bond Portfolio Optimization in the Presence of Duration Constraints - EDHEC-Risk Institute research article in the Journal of Fixed Income
- 19-07-2018
We are pleased to enclose an EDHEC-Risk Institute research article published in the...
Lionel Martellini discussed ageing population: goal-based investing and its application to the retirement problem
- 10-07-2018
Lionel Martellini, Professor of Finance at EDHEC Business School and Director of EDHEC-...
[EDHEC Experience] Light on the first urban Lab of Latin America
- 09-07-2018
Wide Open: in the explorers' shoes The third stopover of the Wide Open project has been...
EDHECInfra Days: Infrastructure Investors need proper benchmarks
- 05-07-2018
Earlier this month we held the first EDHECinfra Days event in London, bringing together...