Dailymotion discusses the industry market with EDHEC MSc in Marketing Management Students

Written on 16 April 2014.


Anne Bouttier first detailed her main missions to MSc in Marketing Management students, which are the development of add sales on a global scale, the elaboration of sales strategy in terms of pricing and partnerships, the negotiation of contracts, and the coordination and management of the sales team not forgetting revenue reporting.

She then introduced Dailymotion, a major video online destination with a service in 35 languages with a growing audience worldwide (+24% for the January-October 2013 period). She presented the market and its main competitors. She explained how Dailymotion is differentiating itself in terms of premium contents, editorialization, advertising flexibility and creativity. 

She went on discussing the different business models in the industry and explained Dailymotion’s business model. To conclude her presentation, Anne Bouttier challenged and debated with students about “what makes a digital add appealing?”

About Dailymotion :

Dailymotion is one of the biggest video platforms in the world with 120 million monthly unique visitors (Comscore, 2013) generating over 2.5 billion video views every month. Dailymotion is the most popular European site – across all categories – in the world according to comScore. Using the most advanced technology for both users and content creators, Dailymotion provides HD video in a fast, easy-to-use online service. Dailymotion offers a high quality user experience across all digital devices (computers, mobile devices, connected TVs and tablets) via one of the most powerful video players on the market. Dailymotion offers the best content from users, independent content creators and premium partners in the media and entertainment industries all over the world. Dailymotion provides free access to live content such as cultural events, sport competitions around the world or breaking news as it happens, and allows its users to watch free or on-demand movies, series or creative and exclusive programmes from an international catalogue of tens of millions of videos. Dailymotion is available around the world in 18 different languages and 35 localised versions featuring local home pages and local content.
For further information, please visit www.dailymotion.com

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