Dyson executive talks about innovation and market strategy with EDHEC students

Written on 02 October 2013.


Dimitri Peucelle, EDHEC 1997, top Dyson executive

Dyson is known the world over for its innovative products and imaginative marketing. Dimitri Peucelle, a top Dyson executive and EDHEC alumnus, works to make sure the brand shines. He recently visited the Lille campus to discuss his exciting career with the leading manufacturer in home appliances.

During the talk on EDHEC Business School's Lille campus, Peucelle described how the British company carefully plans for each product launch - from conception to store shelves. He also talked about Dyson’s drive to innovate and its strategic vision.

Peucelle, a 1997 EDHEC graduate, first started working at Dyson as the chief financial officer of the company’s French division. He was named chief executive officer of Dyson France in 2007. His tenure as CEO parallels a period of strong growth for Dyson in France.

The talk with Peucelle was hosted by the student association HelloWorld!EDHEC, with EDHEC strategy Professor Pierre d’Huy serving as moderator.

Peucelle’s visit is just one example of the strong bond that exists between alumni and EDHEC. Alumni often return to campus to participate in classes or attend social events. They also help to link current students with internship and job opportunities. EDHEC has 24,700 alumni in 120 countries around the globe.

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