EDHEC Students Develop New ideas for the 2013 Credit Agricole Challenge

Written on 06 May 2013.

2013 Credit Agricole Challenge

Co-ordinated by André Germinet, innovation & new technologies director at CA Technologies, and Marie-Catherine Mars, professor of marketing, the three-month challenge offered students coaching sessions and support from Crédit Agricole staff. After being selected in March, the finalists presented their results to a jury composed of Crédit Agricole senior managers and EDHEC representatives.

The competition was fierce and the quality of the projects was praised by the jury. There were two winning teams this year: The 'No Ticket Concept' and the 'Viagica Project'.

The first winning team came up with the original idea to take out credit card receipts by replacing those by a smartphone-based technology. While the first team chose to develop a technology-based innovative service, the second winning team went to create a ground-breaking financial product. Named Viagica, this product works like an investment fund where clients invest in a pool of life-estates protected by insurance.

The jury was really enthusiastic about the first team's project, which could directly be implemented by Crédit Agricole, and was also very seduced by the originality of Viagica. All the finalists were appraised for their professionalism, innovativeness and creativity, not to mention the quality of their presentations.

We worked on three financial projects revolving around a common theme that’s still taboo in France: the life annuity. Through these three projects, we tried to make life annuities easier to talk about by making them an ethical subject and seeing to it that they are in the interest of all parties (banks, older people, individuals, and so on). Our group was made up of seven strong but complementary personalities. For all that, we managed to put aside our egos when necessary and to have group interests prevail over individual ones. This Crédit Agricole project led to the camaraderie inherent to the success of all team efforts. For us, it was the payoff for a fine adventure both human and professional.” The Viagica Team

The Viagica team: Bruno Sebag, Benjamin Supiot, Gonzague Hachette, Ibrahima Sall, Baptiste Roy, Remy He and Frédéric Roux.

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