Written on 10 May 2012.
Open Innovation Seminar
The 30 managers and executives involved in the project left this two-day seminar with ideas and working plans to launch or renew a brand, target new customers, propose diversified offers, grab opportunities coming from the social networks… a real treasure for companies!
Since it is difficult to evaluate which will be the activities creating value in the short term or in the next ten years, students had to consider innovation as a fundamental element of their future achievement. This dimension is deeply rooted in the programmes of EDHEC Business School.
Several projects were presented by companies. Assisted by about 30 managers and executives and by a dozen of faculty members, students worked on these projects over two days in workshops and plenary sessions. Thanks to their involvement in this seminar, corporate partners became a key element in students' progression, and they gained visibility and proximity at a time when students are looking for a gap-year internship.
As for the students, this exchange with managers created a real transfer of competencies by putting into practice what they have learnt. This seminary was the opportunity for students to see innovation as a fundamental idea of every company – and not only start-ups – thus introducing them to the notion of “intrapreuneurs”.
The Open Innovation seminar is one of the latest improvements linked with the EDHEC credo and its relationship with corporate partners: co-working. Indeed, created and led by professors and managers, the seminar combines theory, concrete projects and immediate feedback.
Two other seminars are built on an identical scheme: the Negotiation Seminar for 1st year students and the Mock Interviews Seminar for last year students.
Companies involved in this seminar: BETC Euro RSCG, BNP Paribas*, Décathlon, Groupe Casino*, Groupe Seb*, Groupon*, HappyChic*, Lactalis Nestlé, Michelin*, Orange*, Passionata, Sony*, Tata Communications, Tropicana, Unilever*, Viadeo.
*Members of the EDHEC Business Club