Written on 28 November 2013.
The fourth edition of “L’analyse d’un marché – de la définition au diagnostic,” a book co-authored by EDHEC marketing professor Sabine Ruaud, has recently been published by Vuibert, Paris. The book was originally released in 2003 and is co-authored by Véronique Boulocher. "L'analyse d'un marché" has been praised for its clear presentation of the fundamental steps involved in a market analysis, as well as its use of pertinent and helpful examples. The fourth edition of the book also includes a new chapter that covers the decision-making process that typically follows a market analysis.