IBM Vice-President Discusses Job Opportunities with MSc in Marketing Students

Written on 26 April 2012.


IBM

Didier Barbé animated the debate with students within the frame of the “Strategic Marketing” module with the objective to present the latest trends in the field of marketing.

He emphasised how marketing decisions could be a corner stone in the business development of any company and more specifically his company, remembering the IBM story to students: a company which moved with success its business boundaries from computers to business solutions.

The second part of the session was dedicated to job opportunities at IBM. He discussed with students job opportunities in the company in France and abroad and insisted on the importance of the marketing function in corporate strategy especially at IBM.

See Also

Mr. Edouard Philippe, the France’s Prime Minister, on EDHEC’s Lille campus
News
- 23-02-2018
In front of over 1,300 EDHEC students, France’s Prime Minister Edouard Philippe...
TEAM FRANCE EXPORT
News
- 23-02-2018
February 23, EDHEC Business School organizes the Team France Export, in...
Assets replicating Scientific Beta’s multi-factor indices reach USD 25bn
News
- 22-02-2018
Scientific Beta, the smart beta index provider offshoot of EDHEC-Risk Institute, has...
EDHEC Named France National Champions of the KPMG International Case Competition
News
- 20-02-2018
Impact Consulting, a team of four, EDHEC M1 Business Management students, are national...