Written on 26 April 2012.
Didier Barbé animated the debate with students within the frame of the “Strategic Marketing” module with the objective to present the latest trends in the field of marketing.
He emphasised how marketing decisions could be a corner stone in the business development of any company and more specifically his company, remembering the IBM story to students: a company which moved with success its business boundaries from computers to business solutions.
The second part of the session was dedicated to job opportunities at IBM. He discussed with students job opportunities in the company in France and abroad and insisted on the importance of the marketing function in corporate strategy especially at IBM.