Written on 19 September 2013.
EDHEC Professor and Head of Business Communication and Language Studies Peter Daly has contributed a chapter in the book Innovative Business School Teaching: Engaging the Millennial Generation, which was launched in Limerick, Ireland last week.
Published by Routledge and edited by three academics from the Kemmy Business School at the University of Limerick, the book presents teaching practices and pedagogical innovations to solve common classroom challenges. Daly’s chapter, entitled “The Live Case Study Approach in Business Education,” presents teaching techniques used at EDHEC Business School to more effectively engage and educate a new generation of business students.
Rather than use a traditional case study, one that is presented in the form of a written report, Daly recommends the “live” case study, in which business representatives are invited into the classroom to present and discuss their cases in person. This approach adds a dimension of reality to the learning experience and fosters improved group collaboration, Daly says.
This method of teaching is especially interesting to Millennial Generation students who demand lessons that are highly participatory and provide subject/context accessibility, says Daly. Rooted in the Socratic Method, the live case study method brings the real world into the classroom and pushes students to rethink and defend their decisions.
To view the original book launch announcement, click here. [PDF - 49 Ko]