Meet a student: hands-on teaching is a must!

Written on 19 May 2022.

Zaid Zafar Farooqui joined EDHEC Master’s in Management in 2021. He chose the Business Management track. Member of the team who won the French nationals of the L’Oréal Brandstorm, he shares his experience of the program.


What did you study before you joined EDHEC?

I am an IT engineer. I studied engineering in India and worked for two years after that at Amadeus as a Business Analyst.


Why did you decide to join the MiM in Business Management? 

I decided to switch to management because I felt that this was something very interesting and that it would supplement my technical background.

I chose the master's in management because it is quite relevant for a person who is looking to switch into management with less work experience than someone who would target an MBA.  The MiM is very lucrative because of the gap year. It was one of my criteria when choosing my business school.  I felt the gap year would enable me to experiment with different domains and build my career plan.


What are your future career goals?

I would love to work in the luxury industry, especially, in marketing or strategy. I love the way this industry functions: the way they convey a good brand image, build a brand marketing and communication strategy, the right messages to the consumers.

I will be working at L’Oréal for six months as a business analyst. I'll be working with the European countries and also Latin America, mostly with the French retailers (Carrefour, Leclerc, Intermarché…).


What aspects of the MiM program do you enjoy the most? Which has been your favourite module so far and why?

I especially enjoy the teaching that is focused more on cases, rather than technical teaching like I was used to in India where it is absolutely theoretical.

Strategic management was my favorite subject last semester. We learned how to apply a particular strategic framework to companies to create value through cases. It’s the best way to explain every single concept.

This teaching really makes a difference. Recruiters know that coming from such a business school, you are of a certain caliber. Whatever industry you enter, you can make a significant impact on the company.


Your team won the French nationals of the L’Oréal Branstorm. What can you tell us about this experience?  

The experience was absolutely amazing! When we started the competition, we never imagined winning the national finals. We just wanted to have this sort of skill set in our resumes and profiles. At first, it was very basic product development. So we thought of simple eyeliner, for visually impaired people and after that, we won the first round! Throughout the competition, we received a lot of support from L’Oréal. The coaching sessions with the company enabled us to build up a complete, functioning product. We were able to make it more detailed, more complex, yet understandable. And we were able to make a great pitch in L’Oréal headquarters in Clichy. It was amazing! It is huge and new for the three of us because we've never won something of this capacity and of this magnitude.


What has been the greatest opportunity you have had so far at EDHEC?

The opportunities offered by the Career Centre. I was able to choose my internship among different offers. I was able to leverage all the resources offered by the Career Centre. The counselors help you make better decisions by helping you to understand how you want to move over in your career and what you can do to make a significant impact.    


Have you started learning French? 

I've been learning French for the last two and a half years now. As I mentioned I want to work in luxury industry and French is unavoidable. I seize every opportunities to speak French with my classmates and take the classes offered by EDHEC.


What advice would you give someone who is thinking about applying for the program?

My advice would be to understand the structure of the program, the coursework, and the opportunities, and check if they match your expectations. Research your options and talk to seniors or alumni if you need advice.

When I looked up the programs in France, especially EDHEC, I saw that the opportunities were huge. Many people from this program get into great jobs every year. I contacted Alumni and they told me that this is a great program with top-notch infrastructure, resources, an excellent teaching staff, and a reputable Career Centre that offers great opportunities and helps you build strong, industry-required skills.


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