MiM students get creative at 4th annual Open Innovation Seminar

Written on 02 March 2015.

EDHEC Business School

Students, professors and executives kicked off the annual EDHEC Open Innovation Seminar with an introduction session February 18 on the Lille campus. The event – which consists of three stages – is a seminal one for Edhec Master 1 students:  It helps them to understand the mechanics of innovation as well as the best ways to implement innovation as part of a business strategy. It’s a hands-on management experience that has a profound effect on shaping students’ perceptions about the place of creativity in business.

For this first stage of the competition, 770 students, including 140 from the engineering school Centrale Lille, met with coaches (professors and visiting corporate managers) who trained them in innovation methodology and explained the Open Innovation concept. The students then broke into teams to start working on case studies from 21 companies, including Dassault Systems, Crédit Agricole, Microsoft, L’Oréal, and Ubisoft. For this first stage of the competition, students must create an initial innovation proposal as well as a list of questions for the next round.

March 10 and 11, the next stage of the Open Innovation Seminar, students will meet for a second time with their corporate coaches to review their initial proposals and get answers to their questions. It’s important for each team to use this time to perfect their innovation pitch, a speech that they will deliver before a panel of experts and that must not exceed 4 minutes. Corporate representatives will also get a chance to network and recruit students during an Open Networking event starting at 17:30, 10 March.

The final show-down between 8 finalist teams will take place 14 April on EDHEC’s Paris campus and will involve a star-studded Grand Jury and coverage by a national media partner.

There will be more news to come as the 2015 edition of EDHEC’s Open Innovation Seminar continues!

(Images below represent a sampling of partner companies.)

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