CUSTOMER ENGAGEMENT MARKETING
Chapter: Customer Engagement Through Personalization and Customization. Ed. PALGRAVE MACMILLAN
Chapter: Customer Engagement Through Personalization and Customization. Ed. PALGRAVE MACMILLAN
| Type: | Book |
|---|---|
| Date: | le 01/01/2017 |
| Extra information : |
PALMATIER Robert W. (Edited by) ; KUMAR V. (Edited by) ; HARMELING Colleen M. (Edited by) |
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Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
