- Why EDHEC
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- Executive Education
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Companies and careers
Working with and for companiesThe company is the focal point of EDHEC’s plan, and its reason for being.
- EDHEC Experience
CUSTOMER ENGAGEMENT MARKETING
Chapter: Customer Engagement Through Personalization and Customization. Ed. PALGRAVE MACMILLAN
Chapter: Customer Engagement Through Personalization and Customization. Ed. PALGRAVE MACMILLAN
| Type: | Book |
|---|---|
| Date: | le 01/01/2017 |
| Extra information : |
PALMATIER Robert W. (Edited by) ; KUMAR V. (Edited by) ; HARMELING Colleen M. (Edited by) |
See Also
About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. For business from birth and dedicated to business, EDHEC makes entrepreneurs for life, able to remodel or create successful businesses wherever they work.
EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
