Neuroscience in service research: an overview and discussion of its possibilities

Journal of Service Management, Vol. 30 N° 5 pp. 621 - 649

Author(s):

Nanouk Verhulst

Department of Business, Vrije Universiteit Brussel

Arne De Keyser

EDHEC Business School

Anders Gustafsson

BI Norwegian Business School

Poja Shams

Karlstad Business School

Yves Van Vaerenbergh

Department of Marketing, KU Leuven

Journal of Service Management, Vol. 30 N° 5 pp. 621 - 649

Type: Academic publication
Date: le 29/11/2019
Research Cluster : Marketing
Source : Journal of Service Management

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