Comprendre et séduire la génération Z. Comportements de consommation et relations des post-millennials avec les marques.

Chapitre : La génération Z et la publicité média : les enjeux réglementaires. Ed. ELLIPSES-MARKETING

Author(s):

Chapitre : La génération Z et la publicité média : les enjeux réglementaires. Ed. ELLIPSES-MARKETING

Type: Book
Date: le 08/11/2017
Extra information :

BATAT Wided (Sous la dir.)

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