How to measure ad response with young audiences

"Marketers seeking to understand how children react to ads could benefit from using research techniques that are based on non-verbal responses, according to a study published in the Journal of Advertising Research (JAR).

Joëlle Vanhamme (EDHEC Business School, France) and Chung-Kit Chiu (a freelance illustrator) focused on children in the eight-to-11-year-old age range in their study, “Measuring different emotions in children with a pictorial scale: A self-reported nonverbal tool measures the emotions children experience when exposed to ads.”.[...]"

Cited As:

Type: Press article
Date: le 15/11/2019
Research Cluster : Marketing
Source : Warc website

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