How to measure ad response with young audiences

"Marketers seeking to understand how children react to ads could benefit from using research techniques that are based on non-verbal responses, according to a study published in the Journal of Advertising Research (JAR).

Joëlle Vanhamme (EDHEC Business School, France) and Chung-Kit Chiu (a freelance illustrator) focused on children in the eight-to-11-year-old age range in their study, “Measuring different emotions in children with a pictorial scale: A self-reported nonverbal tool measures the emotions children experience when exposed to ads.”.[...]"

Cited As:

Type: Press article
Date: le 15/11/2019
Research Cluster : Marketing
Source : Warc website

See Also

EDHEC solidly anchored among Europe’s top 15 business schools
News
- 09-12-2019
Today’s publication of the latest Financial Times ranking of European Best Business...
“The financial system will be crucial to supporting and accelerating investment in clean energy and the technologies needed to decarbonise the economy”
News
- 28-11-2019
HOW HAS CLIMATE CHANGE IMPACTED FINANCE AND INVESTORS TO DATE? The ever-greater damage...
BRINGING SUSTAINABILITY TO BUSINESS EDUCATION
News
- 22-11-2019
WHY CHANGE A WINNING FORMULA? You have to adapt if you want to keep on winning....
EDHEC OFFERS A NEW ONLINE TRAINING WITH STANFORD CENTER FOR PROFESSIONAL DEVELOPMENT AND STRENGHTENS ITS DIGITAL TOOLS
News
- 20-11-2019
EDHEC is proud to announce that the Bachelors students of the EDHEC BSc Online can now...