How to measure ad response with young audiences

"Marketers seeking to understand how children react to ads could benefit from using research techniques that are based on non-verbal responses, according to a study published in the Journal of Advertising Research (JAR).

Joëlle Vanhamme (EDHEC Business School, France) and Chung-Kit Chiu (a freelance illustrator) focused on children in the eight-to-11-year-old age range in their study, “Measuring different emotions in children with a pictorial scale: A self-reported nonverbal tool measures the emotions children experience when exposed to ads.”.[...]"

Cited As:

Type: Press article
Date: le 15/11/2019
Research Cluster : Marketing
Source : Warc website

See Also

Gianfranco Gianfrate speaking on the pricing of green bonds
- 01-03-2021
Gianfranco Gianfrate, Professor of Finance, EDHEC Business School and Head of the...
On the way of becoming an HR professional
- 25-02-2021
What did you study prior to EDHEC Business School? I hold a Bachelor’s degree in...
How Women Can Break The Glass Ceiling?
- 24-02-2021
For most of modern history, the world of business has been dominated by a certain...
Understanding and managing criminal risk for companies
- 23-02-2021
Start the debate. Discuss. Find solutions. EDHEC Business School has created the EDHEC...