MISREADING OF CONSUMER DISSATISFACTION IN ONLINE PRODUCT REVIEWS: WRITING STYLE AS A CAUSE FOR BIAS

International Journal of Information Management, Volume 38, Issue 1, February 2018, Pages 301-310

Author(s):

Michael Antioco

EDHEC Business School

Kristof Coussement

IESEG School of Management

International Journal of Information Management, Volume 38, Issue 1, February 2018, Pages 301-310

Type: Academic publication
Date: le 01/02/2018
Research Cluster : Marketing
Source : International Journal of Information Management

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