- Why EDHEC
- All programmes
- Executive Education
- Research and Innovation
-
Companies and careers
Working with and for companiesThe company is the focal point of EDHEC’s plan, and its reason for being.
- EDHEC Experience
Piloter l'interaction avec le consommateur: un impératif pour le marketing
De plus en plus de voix s'élèvent parmi les praticiens et les chercheurs, pour souligner les insuffisances de la logique traditionnelle du marketing qui ne suffit plus pour déployer des parades aux problèmes de croissance des offres discount, de décroissance des marchés et de baisse globale d'efficacité des actions marketing.
Author(s):
Professeur de marketing à l'EDHECDirecteur du pôle de recherche en marketing InteraCT
| Type: | Position paper |
|---|---|
| Date: | le 02/01/2007 |
| Extra information : | Ce document constitue une synthèse de travaux scientifiques conduits au sein de l'EDHEC. Pour plus d'informations, nous vous prions de vous adresser à Joanne Finlay, Direction de la recherche de l'EDHEC [ joanne.finlay@edhec.edu] Les opinions exprimées sont celles de l'auteur et n'engagent pas la responsabilité de l'EDHEC. |
| Research Cluster : | Research and Development Positions |
See Also
![[Tell Me Your Research] Facing Family Business Challenges](https://www.edhec.edu/sites/www.edhec-portail.pprod.net/files/styles/actualite_hp_col3/public/actus/family_business_challenges.png "[Tell Me Your Research] Facing Family Business Challenges")
About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. For business from birth and dedicated to business, EDHEC makes entrepreneurs for life, able to remodel or create successful businesses wherever they work.
EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
