Processes and integration in the interaction of purchasing and marketing: Considering synergy and symbiosis

Industrial Marketing Management, Volume 52, pp74-81, January 2016.

Author(s):

Mark A. Toon

Robert E. Morgan

Adam Lindgreen

Martin K. Hingley

Industrial Marketing Management, Volume 52, pp74-81, January 2016.

Type: Academic publication
Date: le 01/01/2016
Research Cluster : Marketing
Source : Industrial Marketing Management

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