Processes and integration in the interaction of purchasing and marketing: Considering synergy and symbiosis

Industrial Marketing Management, Volume 52, pp74-81, January 2016.

Author(s) :

Mark A. Toon

Robert E. Morgan

Adam Lindgreen

Martin K. Hingley

Presentation :

Industrial Marketing Management, Volume 52, pp74-81, January 2016.
Type : Publication académique
Date : le 01/01/2016

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