Reconsumption reconsidered

 Marketing Theory, Vol. 18 N° 3 pp. 391 - 410

Author(s):

Marie-Cécile Cervellon

EDHEC Business School

Stephen Brown

Ulster University

 Marketing Theory, Vol. 18 N° 3 pp. 391 - 410

Type: Academic publication
Date: le 04/05/2018
Research Cluster : Marketing
Source : Marketing Theory

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