Why nostalgia matters in marketing

"You can’t get away from nostalgic images in branding, marketing and advertising these days – from retro-look fashion items such as Fila sportswear to Spotify's Listen Like You Used To camp ...

"You can’t get away from nostalgic images in branding, marketing and advertising these days – from retro-look fashion items such as Fila sportswear to Spotify's Listen Like You Used To campaign – but why is this? Professor Marie-Cécile Cervellon, marketing specialist from the EDHEC business school, answers questions about the power of nostalgia in marketing today.[...]"

Type: Press article
Date: le 21/10/2019
Extra information :

Interview with Marie-Cécile Cervellon, professor of Marketing about Nostalgia

Research Cluster : Marketing
Source : PR Moment

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