Why nostalgia matters in marketing
"You can’t get away from nostalgic images in branding, marketing and advertising these days – from retro-look fashion items such as Fila sportswear to Spotify's Listen Like You Used To camp ...
Cited As:
"You can’t get away from nostalgic images in branding, marketing and advertising these days – from retro-look fashion items such as Fila sportswear to Spotify's Listen Like You Used To campaign – but why is this? Professor Marie-Cécile Cervellon, marketing specialist from the EDHEC business school, answers questions about the power of nostalgia in marketing today.[...]"
| Type: | Press article |
|---|---|
| Date: | le 21/10/2019 |
| Extra information : |
Interview with Marie-Cécile Cervellon, professor of Marketing about Nostalgia |
| Research Cluster : | Marketing |
| Source : | PR Moment |
See Also
About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
