"You can’t get away from nostalgic images in branding, marketing and advertising these days – from retro-look fashion items such as Fila sportswear to Spotify's Listen Like You Used To camp ...
"You can’t get away from nostalgic images in branding, marketing and advertising these days – from retro-look fashion items such as Fila sportswear to Spotify's Listen Like You Used To campaign – but why is this? Professor Marie-Cécile Cervellon, marketing specialist from the EDHEC business school, answers questions about the power of nostalgia in marketing today.[...]"
Type: | Press article |
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Date: | le 21/10/2019 |
Extra information : |
Interview with Marie-Cécile Cervellon, professor of Marketing about Nostalgia |
Research Cluster : | Marketing |
Source : | PR Moment |