Holding on to Family Values or Adapting to a Changing World—The Case of Barilla

International Marketing and Management Research , Global Business Value Innovations pp 117-127, 2018

Author(s):

Fabian Bernhard

EDHEC Business School - EDHEC Family Business Centre

International Marketing and Management Research , Global Business Value Innovations pp 117-127, 2018

Type: Academic publication
Date: le 03/05/2018
Research Cluster : Family Business Centre
Source : International Marketing and Management Research

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