Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement

Journal of Business Research, Volume 69, Issue 1, pp304-313, January 2016.

Author(s):

Stephen Lloyd

Journal of Business Research, Volume 69, Issue 1, pp304-313, January 2016.

Type: Academic publication
Date: le 01/01/2016
Research Cluster : Marketing
Source : Journal of Business Research

See Also

AGORA MEETS BERTRAND BADIE, POLITICAL SCIENTIST AND INTERNATIONAL RELATIONS SPECIALIST
News
- 21-10-2021
Agora students held another 'Rencontre de l'Agora' event on Wednesday 19 October, this...
Eiffel Excellence Scholarship: the most prestigious French scholarship you can get
News
- 21-10-2021
Mikhail Miroshnichenko joined EDHEC MiM Finance after his Bachelor’s degree in...
EDHEC-Auchan Learning Partnership: Retail industry transformations at the heart of EDHEC International BBA learning
News
- 20-10-2021
Auchan is joining forces with EDHEC to share its retail industry expertise with EDHEC...
The FIR-PRI Awards “Finance & Sustainability” prize for “best pedagogical innovation”: preparing future generations to fight climate change.
News
- 18-10-2021
At EDHEC, we want to take part in the fight against climate change. Through our...