Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement

Journal of Business Research, Volume 69, Issue 1, pp304-313, January 2016.

Author(s):

Stephen Lloyd

Journal of Business Research, Volume 69, Issue 1, pp304-313, January 2016.

Type: Academic publication
Date: le 01/01/2016
Research Cluster : Marketing
Source : Journal of Business Research

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