GORDELIY IVAN, PhD

Assistant Professor - Marketing

Speciality : Marketing
Expertise : Product reviews, Fake product reviews, Fraud and deception in online communications, Loyalty programs, Cross-brand loyalty programs, Credit card rewards, Word-of-mouth, User-Generated Content, Text Analysis, Natural Language Processing, Consumer well-being, Consumer trust

24 avenue Gustave Delory
CS 50411,
59057 Roubaix Cedex 1 - France

Tél : + 33 (0)3 20 15 45 00
Fax : + 33 (0)3 20 15 45 01

Email : ivan.gordeliy@edhec.edu

Bio

Ivan Gordeliy has been an Assistant Professor at EDHEC Business School since 2020. His research focuses on Word-of-mouth and on product reviews in particular. His current interests are in consumer-well-being, in the issues of trust and impact of deceptive behaviors. Ivan employs machine learning and natural language processing techniques to analyze User Generated Content in order to understand how behavior affects language and how language impacts consumers' behavior and perceptions.

 

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