Assistant Professor - Marketing

Speciality : Marketing
Expertise : Consumer Information Processing, Sales Influence Tactics, Retailing

24 avenue Gustave Delory
CS 50411,
59057 Roubaix Cedex 1 - France

Tél : + 33 (0)3 20 15 45 00
Fax : + 33 (0)3 20 15 45 01

Email :


Yenee Kim holds a Ph.D. in Marketing and has been an Assistant Professor at EDHEC Business School since 2020. She presented her research at the American Marketing Association Academic Conferences, European Marketing Academy Annual Conferences, Association for Consumer Research Conference, and others. Her research interests are in information processing strategies, sales influence tactics, and retailing.  

Documents to download

CV - Yenee Kim, PhD...
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EDHEC Publications

The Tropics is an area of enormous opportunity and potential. The countries situated between the Tropics of Cancer and Capricorn are largely...