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Zedbed attacks the French Market or David contests Goliath
Zedbed is a Quebec family company which manufactures memory foam mattresses, ergonomic pillows and articulated beds. After developing on the Quebec market thanks to a partnership with a furniture c ...
Author(s):
Université du Quebec
EDHEC Business School
Group Sup de Co La Rochelle
Zedbed is a Quebec family company which manufactures memory foam mattresses, ergonomic pillows and articulated beds. After developing on the Quebec market thanks to a partnership with a furniture chain company, then on the Canadian market thanks to its collaboration with Sears, it now has a chain of 118 department stores.
The company now wants to conquer the French market. It is discovering French consumer behaviour, their purchasing habits and desires, but also existing distribution networks. As a marketing expert, you're being asked to give advice on how best to adapt the product to the optimal distribution network on the French market
| Type: | Case Study |
|---|---|
| Date: | le 01/02/2014 |
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Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
