CERVELLON Marie-Cécile, PhD

Professor & Researcher

Speciality : Marketing

24 avenue Gustave Delory
CS 50411
59057 Roubaix Cedex 1 - FranceTel.: + 33 (0)3 20 15 45 00
Fax: + 33 (0)3 20 15 45 01

Email : marie-cecile.cervellon@edhec.edu

Main academic publications

MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

Documents to download

Pdf
CV - CERVELLON Marie-Cécile...
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Publications edhec

MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.  

Journal of Business Research, Volume 69, Issue 1, pp304-313, January 2016.

Journal of Retailing and Consumer Services, Volume 27, pp31-51, November 2015.

Dans le cadre de la chaire Bonduelle – Impact des nouvelles technologies sur le management des marques...

Chapter: Coats of Arms: The Role of Animal Emblems in Contemporary Luxury and Fashion Industry. Ed. ROUTLEDGE

International Journal of Retail and Distribution Management, Volume 41, Issue 11/12.

Chapter: Sustainable fashion consumers have got solar panels and don't have sex. Ed. MARSILIO

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