Associate Professor

Speciality : Marketing
Expertise : Innovation Management, Connected Health, E-health

EDHEC Business School
393/400 Promenade des Anglais - BP3116
06202 Nice cedex 3 - France
Tel.: + 33 (0)4 93 18 99 66
Fax : + 33 (0)4 93 83 08 10

Email :


Loick Menvielle, Ph.D, has been Associate Professor of Marketing at EDHEC Business School since 2006. He has been visiting professor at Geneva School of Economic and Management (GSEM). Specialist in the field of health and e-health, Menvielle teacher was the author of numerous contributions in collective books and scientific articles on these topics, raising real social issues with a strong ethical and social implications. He works and actively collaborates with research teams from UQTR and UQAM (Canada) and Columbia University (USA) for many studies and research projects including the multicultural dimension. His most recent work to date, led him to study the growing phenomenon of Internet patient communities but also the use of Serious Games in the context of developing for preventive health messages to children. He recently worked with the Haute Autorité de Santé (HAS) as an expert in the field of the digitization of Health. He is in the scientific committee of E-Health World Congress. He is the co-editor of the Book « The digitalization of Healthcare: New Challenges and Opportunities », with prestigious contributors such as IBM, NHS, Ivey University, Mont Sinaï, Columbia University, INSEAD.

Main academic publications

International Journal of Technology Assessment in Health Care (2018), Health Services Management Research (2017), International Journal of Entrepreneurship and Small Business (2017), Journal de Gestion et d’Économie Médicale (2016), Management & Avenir (2015), Qualitative Market Research (2014), Revue des Sciences de Gestion (2012), Mondes en Développement (2012), Journal of Euromarketing (2011), Tourism ? An International Interdisciplinary Journal (2011), Revue Téoros (2010), Revue Internationale P.M.E (2008)

Documents to download

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Publications edhec

Ed. PALGRAVE MACMILLAN Chapters: - Patient communities: A new paradigm for medicine - Social Media Strategies in Healthcare
International Journal of Entrepreneurship and Small Business, 2017 Vol.31, No.3 > pp.434 - 450, Summer 2017
Qualitative Market Research: An International Journal, Vol. 17 Issue: 3, pp.264-282
Chapitre : Tourisme et tourisme médical : un an après le printemps arabe, quel avenir pour le Maghreb ? Ed. L'HARMATTAN
Tourisme(s), Revue internationale et Stratégique, N°90, 2013/2

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