TOVSTIGA George, phd


Speciality : Strategy
Expertise : Corporate and Competitive Strategy, Strategic Management, Strategic Innovation, Mergers & Acquisitions

EDHEC Business School
16-18 Rue du 4 Septembre
75002 Paris - France

Tél.: + 33 (0)1 53 32 76 30
Fax: + 33 (0)1 53 32 76 31

Email :


George Tovstiga, Ph.D, is Professor of Strategy at EDHEC Business School. He holds a doctorate in Engineering Sciences (Dr. sc. techn. ETH) from the Swiss Federal Institute of Technology (ETH Zurich, Switzerland). George’s professional background spans international managerial industry practice (Bayer (Germany), ABB (Switzerland), Xerox (Canada)), academia (Henley Business School, UK) and board-level management consulting (Arthur D. Little, ABB in Switzerland). His teaching and research are in the areas of strategic management, strategic innovation and competitive strategy practice. He has published widely in these areas; his most recent book (Strategy in Practice, 3rd Edition) was published by John Wiley & Sons in 2015. Aside from his academic activities George consults multinational corporations in the areas of strategy and innovation. His particular focus is in the area of Executive Management Education. 

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Publications edhec

Press Articles

"Shortening competitive time horizons leave ever less time for experimentation. Firms need to 'get it right' from outset"
Incluso la experimentación inteligente puede llevar al fracaso. Pero las empresas ganadoras lo gestionan inteligentemente: distinguen claramente...
une entrée en bourse est réussie si l' entreprise parvient à attirer le capital désiré . Le succès se mesure donc à la valeur du titre de l''...