The Digitization of Healthcare New Challenges and Opportunities

Ed. PALGRAVE MACMILLAN

Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare

Author(s):

Loick Menvielle

Associate Professor at EDHEC Business School

Anne-Françoise Audrain-Pontevia

Professor of Marketing at Écoles des Sciences de la Gestion, Université du Québec à Montréal, Canada

William Menvielle

Associate Professor in Marketing at the University of Quebec at Three-Rivers, Canada

Ed. PALGRAVE MACMILLAN

Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare

Type: Book
Date: le 20/09/2017
Research Cluster : Marketing

See Also

BBA Global Business track students have arrived in Singapore
News
- 14-01-2020
Our Bachelor of Business Administration students have arrived in Singapore! These BBA...
The EDHEC professor Gianpaolo Parise invited to join the CEPR
News
- 07-01-2020
Gianpaolo Parise, Associate Professor in Finance at EDHEC Business School have been...
A Year in Research: What were EDHEC-risk’s top 10 most read articles of 2019?
News
- 03-01-2020
As we enter a new decade, EDHEC-Risk Institute takes a look back at the most read...
A great success for the 1st edition of the EDHEC Climate Finance Conference
News
- 20-12-2019
A great success for the inaugural edition of the EDHEC Climate Finance Conference:...