Ed. PALGRAVE MACMILLAN
Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare
Associate Professor at EDHEC Business School
Professor of Marketing at Écoles des Sciences de la Gestion, Université du Québec à Montréal, Canada
Associate Professor in Marketing at the University of Quebec at Three-Rivers, Canada
Ed. PALGRAVE MACMILLAN
Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare
Type: | Book |
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Date: | le 20/09/2017 |
Research Cluster : | Marketing |