The Digitization of Healthcare New Challenges and Opportunities

Ed. PALGRAVE MACMILLAN

Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare

Author(s):

Loick Menvielle

Associate Professor at EDHEC Business School

Anne-Françoise Audrain-Pontevia

Professor of Marketing at Écoles des Sciences de la Gestion, Université du Québec à Montréal, Canada

William Menvielle

Associate Professor in Marketing at the University of Quebec at Three-Rivers, Canada

Ed. PALGRAVE MACMILLAN

Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare

Type: Book
Date: le 20/09/2017
Research Cluster : Marketing

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