The Digitization of Healthcare New Challenges and Opportunities

Ed. PALGRAVE MACMILLAN

Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare

Author(s):

Loick Menvielle

Associate Professor at EDHEC Business School

Anne-Françoise Audrain-Pontevia

Professor of Marketing at Écoles des Sciences de la Gestion, Université du Québec à Montréal, Canada

William Menvielle

Associate Professor in Marketing at the University of Quebec at Three-Rivers, Canada

Ed. PALGRAVE MACMILLAN

Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare

Type: Book
Date: le 20/09/2017
Research Cluster : Marketing

See Also

SESC POMPEIA, A UNIQUE, HYBRID CULTURAL SPACE
News
- 16-01-2019
The fifth step of the Wide Open Project – a world tour of “positive ecosystems” – was...
How guest speaker talks provides unfiltered market insights?
News
- 11-01-2019
Eloi Foulon, MSc in Global & Sustainable Business student, shares his reaction to...
Scientific Beta named
News
- 09-01-2019
Scientific Beta is pleased to announce that it has won the prestigious Risk Award for "...
[Tell Me Your Research] Facing Family Business Challenges
News
- 20-12-2018
What are the most pressing issues facing family businesses today? The biggest challenge...