The Digitization of Healthcare New Challenges and Opportunities
Ed. PALGRAVE MACMILLAN
Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare
Author(s):
Associate Professor at EDHEC Business School
Professor of Marketing at Écoles des Sciences de la Gestion, Université du Québec à Montréal, Canada
Associate Professor in Marketing at the University of Quebec at Three-Rivers, Canada
Ed. PALGRAVE MACMILLAN
Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare
| Type: | Book |
|---|---|
| Date: | le 20/09/2017 |
| Research Cluster : | Marketing |
See Also
About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
