The Digitization of Healthcare New Challenges and Opportunities

Ed. PALGRAVE MACMILLAN

Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare

Author(s):

Loick Menvielle

Associate Professor at EDHEC Business School

Anne-Françoise Audrain-Pontevia

Professor of Marketing at Écoles des Sciences de la Gestion, Université du Québec à Montréal, Canada

William Menvielle

Associate Professor in Marketing at the University of Quebec at Three-Rivers, Canada

Ed. PALGRAVE MACMILLAN

Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare

Type: Book
Date: le 20/09/2017
Research Cluster : Marketing

See Also

EDHEC International BBA' sustainable forum
News
- 29-06-2022
On april, 7th our first sustainable forum was organised on both Nice and Lille campus....
EDHEC Augmented Law Institute and Sopra Steria sign a partnership to develop an agility index for legal departments
News
- 27-06-2022
Over the next 3 months, Sopra Steria's legal teams, who benefit from an advanced...
EDHEC ANNOUNCES THE CREATION OF A CENTRE FOR RESPONSIBLE ENTREPRENEURSHIP
News
- 27-06-2022
EDHEC Business School announced the creation of its Centre for Responsible...
The Economist ranks EDHEC Global MBA among Top 20 worldwide, #4 in Europe
News
- 22-06-2022
The EDHEC Global MBA ranks among the Top 20 best MBAs worldwide and #4 in Europe,...