The Digitization of Healthcare New Challenges and Opportunities

Palgrave Macmillan UK -

Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare

Author(s) :

Loick Menvielle

Associate Professor at EDHEC Business School

Anne-Françoise Audrain-Pontevia

Professor of Marketing at Écoles des Sciences de la Gestion, Université du Québec à Montréal, Canada

William Menvielle

Associate Professor in Marketing at the University of Quebec at Three-Rivers, Canada

Presentation :

Palgrave Macmillan UK -

Chapters:
- Patient communities: A new paradigm for medicine
- Social Media Strategies in Healthcare

Type : Livre
Date : le 20/09/2017
Research Cluster : Marketing

See Also

EDHEC BBA Opening Ceremony 2017-2018
- 17-10-2017
EDHEC BBA Opening Ceremony 2018 On Monday 2nd October 2017, EDHEC held the Opening...
EDHEC Business School’s Executive MBA joins the top 100 Executive MBAs worldwide in the latest Financial Times ranking
- 14-10-2017
After the EDHEC Global MBA’s last year entry into the Financial Times MBA ranking (...
The EDHEC PhD in finance programme welcomes the 2017/2018 class!
- 02-10-2017
At the end of September, the new cohort of PhD participants has joined the EDHEC PhD in...
Otherwise#5 : New ways for economy and business
- 23-09-2017
An exclusive interview of Emmanuel Métais, Dean of EDHEC Business School in the brand...