Does it pay to act feminine? A cross-cultural study of gender stereotype endorsement and cognitive legitimacy in the evaluation of new ventures

International Journal of Gender and Entrepreneurship, June 2021

Author(s):

Golshan Javadian

Morgan State University, Baltimore, Maryland, US

Maria Figueroa-Armijos

EDHEC Business School, Lille, France

Vishal K. Gupta

The University of Alabama, Tuscaloosa, Alabama, USA

Meisam Modarresi

Semnan University, Semnan, Iran

Crystal Dobratz

Colorado School of Mines, Golden, Colorado, USA

International Journal of Gender and Entrepreneurship, June 2021

Type: Academic publication
Date: le 24/06/2021
Research Cluster : Marketing
Source : International Journal of Gender and Entrepreneurship

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