When Employees Don’t ‘Like’ Their Employers on Social Media

MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

Author(s):

Pamela Lirio

MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

Type: Academic publication
Date: le 06/01/2017
Research Cluster : Marketing
Source : MIT Sloan Management Review

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

" ["safe_summary"]=> string(0) "" } } } ["field_poste_current"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(9) "Professor" ["format"]=> NULL ["safe_value"]=> string(9) "Professor" } } } ["field_coordonn_es"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(121) "24 avenue Gustave Delory CS 50411 59057 Roubaix Cedex 1 - FranceTel.: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01" ["format"]=> NULL ["safe_value"]=> string(121) "24 avenue Gustave Delory CS 50411 59057 Roubaix Cedex 1 - FranceTel.: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01" } } } ["field_mail"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(32) "marie-cecile.cervellon@edhec.edu" ["format"]=> NULL ["safe_value"]=> string(32) "marie-cecile.cervellon@edhec.edu" } } } ["field_documents"]=> array(1) { ["und"]=> array(1) { [0]=> array(2) { ["value"]=> string(4) "1774" ["revision_id"]=> string(4) "1774" } } } ["field_cible"]=> array(0) { } ["field_siteweb"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["url"]=> string(36) "http://luxury-talents-education.com/" ["title"]=> string(31) "LYTE - LuxurY Talents Education" ["attributes"]=> array(0) { } } } } ["field_facebook"]=> array(0) { } ["field_twitter"]=> array(0) { } ["field_linkendin"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["url"]=> string(56) "https://www.linkedin.com/in/marie-c%C3%A9cile-cervellon/" ["title"]=> string(0) "" ["attributes"]=> array(0) { } } } } ["field_team_image"]=> array(1) { ["und"]=> array(1) { [0]=> array(16) { ["fid"]=> string(5) "31838" ["uid"]=> string(3) "331" ["filename"]=> string(36) "marie-cecile_cervellon_portrait4.png" ["uri"]=> string(45) "public://marie-cecile_cervellon_portrait4.png" ["filemime"]=> string(9) "image/png" ["filesize"]=> string(6) "342477" ["status"]=> string(1) "1" ["timestamp"]=> string(10) "1508141224" ["type"]=> string(5) "image" ["uuid"]=> string(36) "41278029-57a8-4cc2-9d79-b1ef10e7f889" ["rdf_mapping"]=> array(0) { } ["image_dimensions"]=> array(2) { ["width"]=> string(3) "400" ["height"]=> string(3) "430" } ["alt"]=> string(0) "" ["title"]=> string(0) "" ["width"]=> string(3) "400" ["height"]=> string(3) "430" } } } ["field_specialite"]=> array(1) { ["und"]=> array(1) { [0]=> array(1) { ["tid"]=> string(2) "79" } } } ["field_expertise"]=> array(0) { } ["field_short_bio"]=> array(1) { ["und"]=> array(1) { [0]=> array(5) { ["value"]=> string(1042) "

Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Brand management, Influencer Marketing, Luxury marketing

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Brand management, Influencer Marketing, Luxury marketing

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Brand management, Influencer Marketing, Luxury marketing

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

" ["safe_summary"]=> string(0) "" } } } ["field_poste_current"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(9) "Professor" ["format"]=> NULL ["safe_value"]=> string(9) "Professor" } } } ["field_coordonn_es"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(121) "24 avenue Gustave Delory CS 50411 59057 Roubaix Cedex 1 - FranceTel.: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01" ["format"]=> NULL ["safe_value"]=> string(121) "24 avenue Gustave Delory CS 50411 59057 Roubaix Cedex 1 - FranceTel.: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01" } } } ["field_mail"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(32) "marie-cecile.cervellon@edhec.edu" ["format"]=> NULL ["safe_value"]=> string(32) "marie-cecile.cervellon@edhec.edu" } } } ["field_documents"]=> array(1) { ["und"]=> array(1) { [0]=> array(2) { ["value"]=> string(4) "1774" ["revision_id"]=> string(4) "1774" } } } ["field_cible"]=> array(0) { } ["field_siteweb"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["url"]=> string(36) "http://luxury-talents-education.com/" ["title"]=> string(31) "LYTE - LuxurY Talents Education" ["attributes"]=> array(0) { } } } } ["field_facebook"]=> array(0) { } ["field_twitter"]=> array(0) { } ["field_linkendin"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["url"]=> string(56) "https://www.linkedin.com/in/marie-c%C3%A9cile-cervellon/" ["title"]=> string(0) "" ["attributes"]=> array(0) { } } } } ["field_team_image"]=> array(1) { ["und"]=> array(1) { [0]=> array(16) { ["fid"]=> string(5) "31838" ["uid"]=> string(3) "331" ["filename"]=> string(36) "marie-cecile_cervellon_portrait4.png" ["uri"]=> string(45) "public://marie-cecile_cervellon_portrait4.png" ["filemime"]=> string(9) "image/png" ["filesize"]=> string(6) "342477" ["status"]=> string(1) "1" ["timestamp"]=> string(10) "1508141224" ["type"]=> string(5) "image" ["uuid"]=> string(36) "41278029-57a8-4cc2-9d79-b1ef10e7f889" ["rdf_mapping"]=> array(0) { } ["image_dimensions"]=> array(2) { ["width"]=> string(3) "400" ["height"]=> string(3) "430" } ["alt"]=> string(0) "" ["title"]=> string(0) "" ["width"]=> string(3) "400" ["height"]=> string(3) "430" } } } ["field_specialite"]=> array(1) { ["und"]=> array(1) { [0]=> array(1) { ["tid"]=> string(2) "79" } } } ["field_expertise"]=> array(0) { } ["field_short_bio"]=> array(1) { ["und"]=> array(1) { [0]=> array(5) { ["value"]=> string(1042) "

Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Brand management, Influencer Marketing, Luxury marketing

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Brand management, Influencer Marketing, Luxury marketing

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Brand management, Influencer Marketing, Luxury marketing

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

" ["safe_summary"]=> string(0) "" } } } ["field_poste_current"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(9) "Professor" ["format"]=> NULL ["safe_value"]=> string(9) "Professor" } } } ["field_coordonn_es"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(121) "24 avenue Gustave Delory CS 50411 59057 Roubaix Cedex 1 - FranceTel.: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01" ["format"]=> NULL ["safe_value"]=> string(121) "24 avenue Gustave Delory CS 50411 59057 Roubaix Cedex 1 - FranceTel.: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01" } } } ["field_mail"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(32) "marie-cecile.cervellon@edhec.edu" ["format"]=> NULL ["safe_value"]=> string(32) "marie-cecile.cervellon@edhec.edu" } } } ["field_documents"]=> array(1) { ["und"]=> array(1) { [0]=> array(2) { ["value"]=> string(4) "1774" ["revision_id"]=> string(4) "1774" } } } ["field_cible"]=> array(0) { } ["field_siteweb"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["url"]=> string(36) "http://luxury-talents-education.com/" ["title"]=> string(31) "LYTE - LuxurY Talents Education" ["attributes"]=> array(0) { } } } } ["field_facebook"]=> array(0) { } ["field_twitter"]=> array(0) { } ["field_linkendin"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["url"]=> string(56) "https://www.linkedin.com/in/marie-c%C3%A9cile-cervellon/" ["title"]=> string(0) "" ["attributes"]=> array(0) { } } } } ["field_team_image"]=> array(1) { ["und"]=> array(1) { [0]=> array(16) { ["fid"]=> string(5) "31838" ["uid"]=> string(3) "331" ["filename"]=> string(36) "marie-cecile_cervellon_portrait4.png" ["uri"]=> string(45) "public://marie-cecile_cervellon_portrait4.png" ["filemime"]=> string(9) "image/png" ["filesize"]=> string(6) "342477" ["status"]=> string(1) "1" ["timestamp"]=> string(10) "1508141224" ["type"]=> string(5) "image" ["uuid"]=> string(36) "41278029-57a8-4cc2-9d79-b1ef10e7f889" ["rdf_mapping"]=> array(0) { } ["image_dimensions"]=> array(2) { ["width"]=> string(3) "400" ["height"]=> string(3) "430" } ["alt"]=> string(0) "" ["title"]=> string(0) "" ["width"]=> string(3) "400" ["height"]=> string(3) "430" } } } ["field_specialite"]=> array(1) { ["und"]=> array(1) { [0]=> array(1) { ["tid"]=> string(2) "79" } } } ["field_expertise"]=> array(0) { } ["field_short_bio"]=> array(1) { ["und"]=> array(1) { [0]=> array(5) { ["value"]=> string(1042) "

Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Brand management, Influencer Marketing, Luxury marketing

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

" ["safe_summary"]=> string(0) "" } } } ["field_poste_current"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(9) "Professor" ["format"]=> NULL ["safe_value"]=> string(9) "Professor" } } } ["field_coordonn_es"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(121) "24 avenue Gustave Delory CS 50411 59057 Roubaix Cedex 1 - FranceTel.: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01" ["format"]=> NULL ["safe_value"]=> string(121) "24 avenue Gustave Delory CS 50411 59057 Roubaix Cedex 1 - FranceTel.: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01" } } } ["field_mail"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(32) "marie-cecile.cervellon@edhec.edu" ["format"]=> NULL ["safe_value"]=> string(32) "marie-cecile.cervellon@edhec.edu" } } } ["field_documents"]=> array(1) { ["und"]=> array(1) { [0]=> array(2) { ["value"]=> string(4) "1774" ["revision_id"]=> string(4) "1774" } } } ["field_cible"]=> array(0) { } ["field_siteweb"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["url"]=> string(36) "http://luxury-talents-education.com/" ["title"]=> string(31) "LYTE - LuxurY Talents Education" ["attributes"]=> array(0) { } } } } ["field_facebook"]=> array(0) { } ["field_twitter"]=> array(0) { } ["field_linkendin"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["url"]=> string(56) "https://www.linkedin.com/in/marie-c%C3%A9cile-cervellon/" ["title"]=> string(0) "" ["attributes"]=> array(0) { } } } } ["field_team_image"]=> array(1) { ["und"]=> array(1) { [0]=> array(16) { ["fid"]=> string(5) "31838" ["uid"]=> string(3) "331" ["filename"]=> string(36) "marie-cecile_cervellon_portrait4.png" ["uri"]=> string(45) "public://marie-cecile_cervellon_portrait4.png" ["filemime"]=> string(9) "image/png" ["filesize"]=> string(6) "342477" ["status"]=> string(1) "1" ["timestamp"]=> string(10) "1508141224" ["type"]=> string(5) "image" ["uuid"]=> string(36) "41278029-57a8-4cc2-9d79-b1ef10e7f889" ["rdf_mapping"]=> array(0) { } ["image_dimensions"]=> array(2) { ["width"]=> string(3) "400" ["height"]=> string(3) "430" } ["alt"]=> string(0) "" ["title"]=> string(0) "" ["width"]=> string(3) "400" ["height"]=> string(3) "430" } } } ["field_specialite"]=> array(1) { ["und"]=> array(1) { [0]=> array(1) { ["tid"]=> string(2) "79" } } } ["field_expertise"]=> array(0) { } ["field_short_bio"]=> array(1) { ["und"]=> array(1) { [0]=> array(5) { ["value"]=> string(1042) "

Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Brand management, Influencer Marketing, Luxury marketing

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

" ["summary"]=> string(0) "" ["format"]=> string(9) "full_html" ["safe_value"]=> string(1041) "

Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Brand management, Influencer Marketing, Luxury marketing

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Brand management, Influencer Marketing, Luxury marketing

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

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MIT Sloan Management Review (2017), Journal of Business Research (2003 ; 2015 ; 2016), Journal of Retail and Consumer Services (2015), Journal of Travel & Tourism Marketing (2015), European Journal of Marketing (2014), Journal of Corporate Citizenship (2013), International Journal of Retail & Distribution Management (2012 ; 2013), International Journal of Market Research (2013), Journal of Advertising (2013), Journal of Fashion Marketing & Management (2012 ; 2014), Critical Studies in Fashion and Beauty (2011), Advances in Consumer Research (2007), Food Quality and Preference (2005), International Journal of Research in Marketing (2003), Journal of Cross-Cultural Psychology (2002), International Journal of Advertising (2000), Gestion (1999)

" ["safe_summary"]=> string(0) "" } } } ["field_poste_current"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(9) "Professor" ["format"]=> NULL ["safe_value"]=> string(9) "Professor" } } } ["field_coordonn_es"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(121) "24 avenue Gustave Delory CS 50411 59057 Roubaix Cedex 1 - FranceTel.: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01" ["format"]=> NULL ["safe_value"]=> string(121) "24 avenue Gustave Delory CS 50411 59057 Roubaix Cedex 1 - FranceTel.: + 33 (0)3 20 15 45 00 Fax: + 33 (0)3 20 15 45 01" } } } ["field_mail"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(32) "marie-cecile.cervellon@edhec.edu" ["format"]=> NULL ["safe_value"]=> string(32) "marie-cecile.cervellon@edhec.edu" } } } ["field_documents"]=> array(1) { ["und"]=> array(1) { [0]=> array(2) { ["value"]=> string(4) "1774" ["revision_id"]=> string(4) "1774" } } } ["field_cible"]=> array(0) { } ["field_siteweb"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["url"]=> string(36) "http://luxury-talents-education.com/" ["title"]=> string(31) "LYTE - LuxurY Talents Education" ["attributes"]=> array(0) { } } } } ["field_facebook"]=> array(0) { } ["field_twitter"]=> array(0) { } ["field_linkendin"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["url"]=> string(56) "https://www.linkedin.com/in/marie-c%C3%A9cile-cervellon/" ["title"]=> string(0) "" ["attributes"]=> array(0) { } } } } ["field_team_image"]=> array(1) { ["und"]=> array(1) { [0]=> array(16) { ["fid"]=> string(5) "31838" ["uid"]=> string(3) "331" ["filename"]=> string(36) "marie-cecile_cervellon_portrait4.png" ["uri"]=> string(45) "public://marie-cecile_cervellon_portrait4.png" ["filemime"]=> string(9) "image/png" ["filesize"]=> string(6) "342477" ["status"]=> string(1) "1" ["timestamp"]=> string(10) "1508141224" ["type"]=> string(5) "image" ["uuid"]=> string(36) "41278029-57a8-4cc2-9d79-b1ef10e7f889" ["rdf_mapping"]=> array(0) { } ["image_dimensions"]=> array(2) { ["width"]=> string(3) "400" ["height"]=> string(3) "430" } ["alt"]=> string(0) "" ["title"]=> string(0) "" ["width"]=> string(3) "400" ["height"]=> string(3) "430" } } } ["field_specialite"]=> array(1) { ["und"]=> array(1) { [0]=> array(1) { ["tid"]=> string(2) "79" } } } ["field_expertise"]=> array(0) { } ["field_short_bio"]=> array(1) { ["und"]=> array(1) { [0]=> array(5) { ["value"]=> string(1042) "

Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Marie-Cécile Cervellon, Ph.D, is Professor of Marketing at EDHEC Business School with a teaching expertise in brand management and luxury marketing (ref. her edublog LYTE @luxury-talents-education.com). Currently, her areas of research encompass two domains (on stream of research, managerial and interdisciplinary). Her research focusses on brand management on social media and influencer marketing. A second stream of research, more conceptual, aims at understanding current trends of consumption such as e-tail, second-hand, local, and ethical consumption. Her research is mostly conducted in hedonic industries (luxury; perfume & cosmetics; fine food; wine & spirits). It is published in major international journals, such as MIT Sloan Management Review, Journal of Business Research, or International Journal of Research in Marketing. She has been quoted in Newsweek, The Financial Times, and New York Times among other press outlets. Marie-Cécile holds a PhD from McGill University, Montreal, Canada.

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Brand management, Influencer Marketing, Luxury marketing

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

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["defaultLabel":protected]=> bool(false) ["wrapper":protected]=> NULL ["uuid"]=> string(36) "2349d457-0820-4b00-97db-8d96c14680b1" ["field_nom"]=> array(1) { ["und"]=> array(1) { [0]=> array(3) { ["value"]=> string(13) "Pamela Lirio " ["format"]=> NULL ["safe_value"]=> string(13) "Pamela Lirio " } } } ["field_professeur_edhec"]=> array(0) { } ["field_fonction"]=> array(0) { } ["rdf_mapping"]=> array(0) { } ["entity_view_prepared"]=> bool(true) } ["#items"]=> array(1) { [0]=> array(3) { ["value"]=> string(13) "Pamela Lirio " ["format"]=> NULL ["safe_value"]=> string(13) "Pamela Lirio " } } ["#formatter"]=> string(12) "text_default" [0]=> array(1) { ["#markup"]=> string(13) "Pamela Lirio " } } ["#pre_render"]=> array(1) { [0]=> string(30) "_field_extra_fields_pre_render" } ["#entity_type"]=> string(21) "field_collection_item" ["#bundle"]=> string(24) "field_publication_auteur" ["#theme"]=> string(6) "entity" ["#entity"]=> object(FieldCollectionItemEntity)#249 (24) { ["fieldInfo":protected]=> NULL ["hostEntity":protected]=> object(stdClass)#216 (40) { ["vid"]=> string(5) "21383" ["uid"]=> string(3) "332" ["title"]=> string(65) "When Employees Don’t ‘Like’ Their Employers on Social Media" ["log"]=> string(0) "" ["status"]=> string(1) "1" ["comment"]=> string(1) "1" ["promote"]=> string(1) "0" ["sticky"]=> string(1) "0" ["vuuid"]=> string(36) "b71650ae-0de9-4c2b-a134-727eaf056e0b" ["nid"]=> string(5) "21383" ["type"]=> string(11) "publication" ["language"]=> string(3) "und" ["created"]=> string(10) "1483696561" ["changed"]=> string(10) "1513326080" ["tnid"]=> string(1) "0" ["translate"]=> string(1) "0" ["uuid"]=> string(36) "8fb2560d-2845-4072-b94d-1b52265a975b" ["revision_timestamp"]=> string(10) "1513326080" ["revision_uid"]=> string(3) "332" ["body"]=> array(1) { ["und"]=> array(1) { [0]=> array(5) { ["value"]=> string(97) "

MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

" ["summary"]=> string(0) "" ["format"]=> string(9) "full_html" ["safe_value"]=> string(93) "

MIT Sloan Management Review, Volume 58, Issue 2, January 2017, pp63-70.

 

" ["safe_summary"]=> string(0) "" } } } ["field_type_publication"]=> array(1) { ["und"]=> array(1) { [0]=> array(1) { ["tid"]=> string(2) "57" } } } ["field_pole_recherche"]=> array(1) { ["und"]=> array(1) { [0]=> array(1) { ["tid"]=> string(3) "118" } } } ["field_date"]=> array(1) { ["und"]=> array(1) { [0]=>