The Powerful Benefits of Making Your Own Products

"My experience gels with some recent research on the “self-creation effect(link is external)” that I conducted with Johanna Brunneder(link is external) of EDHEC Business School. W ...

Cited As:

Johanna Brunneder

Assistant Professor of Marketing

"My experience gels with some recent research on the “self-creation effect(link is external)” that I conducted with Johanna Brunneder(link is external) of EDHEC Business School. We conducted a bunch of studies, some in the field by tracking consumer behavior, and others in the laboratory in a more controlled manner to study how making products influences the consumption experience. We found that when individuals self-create a product—i.e., make their own product— they appreciate it more, are likely to consume it more mindfully, and to experience greater happiness, both in the life domain to which the product belongs, and more generally[...]"

Type: Press article
Date: le 11/06/2018
Research Cluster : Marketing
Source : Psychology Today

See Also

Immersion at Station F for start-up challenge finalists !
News
- 13-10-2021
Devised for students with start-up projects on the Pre-Master and Master 1 years of the...
Financing your MBA - are you eligible for a scholarship?
News
- 12-10-2021
How to finance your Global MBA abroad is a critical question you need to think about...
Apprenticeship program: a perfect combination of academic knowledge and professional experience
News
- 12-10-2021
Yiqing Ma joined EDHEC Apprenticeship Track in 2019. She shares insights into the...
CRÉDIT AGRICOLE NORD DE FRANCE, AMUNDI AND CRÉDIT AGRICOLE CIB, PARTNERS OF EDHEC BUSINESS SCHOOL’S MSC IN CLIMATE CHANGE & SUSTAINABLE FINANCE
News
- 08-10-2021
Three major players in the Crédit Agricole Group operating in the banking and finance...