The Powerful Benefits of Making Your Own Products
"My experience gels with some recent research on the “self-creation effect(link is external)” that I conducted with Johanna Brunneder(link is external) of EDHEC Business School. W ...
Cited As:
Assistant Professor of Marketing
"My experience gels with some recent research on the “self-creation effect(link is external)” that I conducted with Johanna Brunneder(link is external) of EDHEC Business School. We conducted a bunch of studies, some in the field by tracking consumer behavior, and others in the laboratory in a more controlled manner to study how making products influences the consumption experience. We found that when individuals self-create a product—i.e., make their own product— they appreciate it more, are likely to consume it more mindfully, and to experience greater happiness, both in the life domain to which the product belongs, and more generally[...]"
| Type: | Press article |
|---|---|
| Date: | le 11/06/2018 |
| Research Cluster : | Marketing |
| Source : | Psychology Today |
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About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the top 15 European business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
