The Powerful Benefits of Making Your Own Products

"My experience gels with some recent research on the “self-creation effect(link is external)” that I conducted with Johanna Brunneder(link is external) of EDHEC Business School. W ...

Cited As:

Johanna Brunneder

Assistant Professor of Marketing

"My experience gels with some recent research on the “self-creation effect(link is external)” that I conducted with Johanna Brunneder(link is external) of EDHEC Business School. We conducted a bunch of studies, some in the field by tracking consumer behavior, and others in the laboratory in a more controlled manner to study how making products influences the consumption experience. We found that when individuals self-create a product—i.e., make their own product— they appreciate it more, are likely to consume it more mindfully, and to experience greater happiness, both in the life domain to which the product belongs, and more generally[...]"

Type: Press article
Date: le 11/06/2018
Research Cluster : Marketing
Source : Psychology Today

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