Single father: A market segment still ignored by brands

"Whereas gender studies show that boundaries between female and male genders are increasingly blurred in our post-modern era, maternal and paternal roles are also tending to blur. What we are s ...

Cited As:

"Whereas gender studies show that boundaries between female and male genders are increasingly blurred in our post-modern era, maternal and paternal roles are also tending to blur. What we are seeing is the emergence of a new social norm, being “a father and a mother” combined.[...] But do advertisers, brands and marketers take this new social norm properly into account? Are single fathers considered as a new market segment? How to better understand and satisfy single-fathers families?"

Type: Press article
Date: le 31/10/2018
Research Cluster : Marketing
Source : Forbes India

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